Israel's digital wallets to expand as Google Pay launches

Alphabet (NASDAQ:GOOGL) Inc's Google Pay launched in Israel on Tuesday, with Israel's major banks and credit card companies saying they had signed agreements with Google to offer the new payment service.

The service will allow Android mobile phone users to pay for products in stores that allow contactless payments.

Some 70% of Israelis have Android based phones - according to Israeli media, potentially providing a big market for Google Pay, which has about 150 million users in more than 40 countries worldwide.

In May, Apple (NASDAQ:AAPL)'s Apple Pay launched in Israel, where 30% of people have iPhones.

An estimated two-thirds of payment terminals in Israel support the wireless payment standard that allow payments by mobile phone, smart watch or credit card, Bank of Israel data shows.

Shva, the company which processes credit card payments in Israel, said 58.1% of credit card purchases in October were contactless and through digital wallets, reaching 373.8 million shekels ($118.5 million).

Shva said the volume of purchases via digital wallets has risen 20 times in the past half year since Apple Pay entered the market.

"The entry of Google Pay will lead to a further increase in digital wallets," said Shva chief executive Eitan Lev Tov.

Israel's large banks and credit card companies, which issue Visa (NYSE:V), Mastercard (NYSE:MA) and American Express (NYSE:AXP) cards, said in individual statements that they had signed the agreements with Google to offer Google Pay, with some banks giving cash back to customers for using the service.

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